The Secret to Effortless Pinterest Marketing

How to Use Pinterest and Tailwind to Grow Your Business Without Burning Out

Let’s be real, keeping up with content marketing can feel like a full-time job on top of your actual full-time job. But when it comes to platforms that consistently drive long-term traffic to your business, Pinterest is one of the best kept secrets out there. We’ll show you how to use Pinterest and Tailwind to grow your business without burning out.

And no, you do not need to be a DIY blogger or recipe queen to make it work for you.

At Hey V.A, we use Pinterest with clients across different industries including interior designers, coaches, creatives, and service-based businesses. We have seen how it quietly builds brand visibility, boosts website clicks, and keeps content working long after it is posted.

The secret? Pairing Pinterest with Tailwind, a smart scheduling tool that helps you stay consistent without being online 24/7.

Why Pinterest Deserves a Spot in Your Marketing Strategy

Pinterest is a Search Engine, Not Just Social Media

Pinterest isn’t just for mood boards. It’s a powerful visual search engine, which means people use it to find specifc things, not just scroll.

Why Content Lasts Longer on Pinterest

That means your content on Pinterest has a much longer lifespan than posts on Instagram or Facebook. A great pin can drive traffic for months (even years) after it’s published.

Smart Scheduling That Saves Time

Plus, Pinterest users are planners. They’re looking for solutions, inspiration, and ideas, which makes it the perfect place to show up with your offers, blog posts, services, and free resources.

What Tailwind Brings to Your Pinterest Strategy

Tailwind is like your Pinterest autopilot. It helps you schedule pins in advance, find the best posting times, repurpose content, and stay consistent without doing everything manually.

Batch Pinning and Repurposing Content

Here’s why we love Tailwind:

  • Batch scheduling: Create a week (or month) of pins in one sittingFlat lay of a MacBook, coffee cup, sunglasses, and a book on a marble table – a minimalist workspace setup for brand identity design and creative brand design work.

  • Smart schedule: It finds the best times to post based on when your audience is active

  • Content repurposing: Reuse your best-performing pins to get even more mileage

  • Communities: Join niche groups to share your content and connect with others in your industry

Basically, it saves you hours and helps your pins reach more people. Dreamy.

How to Increase Pinterest Engagement Without Spending Hours  

One thing a lot of people miss? Pinterest loves engagement and it rewards it in subtle but powerful ways.

Save and Engage with Other Pins

We’ve seen accounts grow by 1,000 to 2,000 monthly views just from spending a few minutes a day actively engaging with the platform. That means:

  • Saving other people’s pins

  • Commenting when something genuinely resonates

  • Following accounts that align with your niche or ideal audience

Build a Relevant Network of Follows

And here’s the kicker, who you follow matters. Pinterest uses that info to help shape your audience and recommend your content to the right people. So be intentional. Follow creators, brands and boards that reflect the kind of content you want to be known for.

Why Pinterest Rewards Real Activity

It’s not about playing the algorithm. It’s about being part of the Pinterest community in a way that’s real and consistent.

Our Top Pinterest Marketing Tips

  • Design mobile friendly pins: Most users scroll on their phones, so make sure your text is easy to read on a small screen

  • Use keywords strategically in Pins: Pinterest is a search engine, so think about what your ideal client would type in.Find out what your target audience is searching in the Pinterest Trends section p.s. you might be surprised!

  • Create multiple Pins for each URL: Different graphics appeal to different people. Less words = better performance. 

  • Link every pin back to your site: Make it easy for people to take the next step

  • Reshare your best-performing Pins: Reshare top-performing pins every few months 

Let Tailwind Help You Win at Pinterest Marketing

The best part about Pinterest is once you’ve built up a solid collection of pins, Tailwind becomes your secret weapon. Instead of you having to log in every day and post manually, Tailwind takes over and schedules your approved pins to go out consistently, which Pinterest really rewards. This steady posting keeps your content fresh in the algorithm’s eyes, helping your pins get seen by more people over time.

Plus, Tailwind’s smart scheduling means your pins go live at the best times to reach your audience, without you having to guess or spend hours on it. It’s like having a virtual assistant dedicated just to your Pinterest marketing, freeing you up to focus on other parts of your business.

So, if Pinterest has been on your “one day” list, this combo makes it super easy to get started and stay consistent without the overwhelm.

Need help getting started? That’s our jam.