Booking System Setup, Website & SEO
Birth and Beyond Education
Gentle, expert-led guidance designed to help you feel confident, connected, and cared for through every step of parenting.
“I already feel like you’re part of my team, giving me the exact push and guidance I’ve been looking for.”
Working on this project was a pleasure – collaborative, energising, and purpose-driven from start to finish.
What We Achieved
Website
- Custom-built WordPress site
- Distinct brand identity with intentional colour palette and visuals
- Clear content structure across key service areas
- Warm, conversational copywriting aligned with Lucy’s tone
- Conversion-focused layout to support bookings and enquiries
Booking System Setup
- Streamlined booking platform for multiple services, locations and educators
- Automated confirmations, reminders and nurture sequences
- Stripe integration for smooth online payments
SEO Setup
- SEO optimisation across all pages
- Meta titles, descriptions and keyword integration
- Image alt text and backend tagging for improved visibility
Project Overview
Lucy – a midwife, birthing & parenting educator and founder of Birth & Beyond Education – came to us with big vision and beautiful clarity. She wanted to create a more professional, scalable digital experience for her growing business without losing the warmth, individuality and care that define her work.
Our goal was to deliver a seamless booking system and a website that truly felt like her and her team: nurturing, empowering and confidently different. Together, we brought her vision to life with a brand-led design, thoughtful copy, and systems that run smoothly behind the scenes.
From visual identity and colour palette through to tone of voice, we built a distinct digital presence that speaks directly to the families she supports. Paired with strategic SEO, her new site not only looks and feels right – it’s also helping her get found by the people who need her most.