Branding & Web Design

    The Addison Group

    The Addison Group is a property-buying agency in the Northern Beaches. They help their buyers secure their dream homes and investment properties.

    What We Achieved


    • Style Guide
    • Brand Values
    • Brand Personality
    • Brand Keywords
    • Brand Logo and Icon
    • Brand Colours
    • Typography
    • Image Direction
    • Brand Application


    • Planning and research
    • Design
    • Development
    • Content Creation
    • Testing and Quality Assurance
    • Launch and Maintenance

    Project Overview

    Gavin and Em partnered with Hey VA to create a compelling brand identity for their new property buying agency. The brand needed to appeal to the target market with a simple yet impactful design, emphasising the agency’s specialisation in the Northern Beaches and their commitment to saving clients money. We successfully developed a brand identity that beautifully reflects the Addison Agency’s values of exceptional professional, shining with passion and seizing opportunities. The new logo and visual elements are clean, modern, and memorable, effectively conveying professionalism and trust. Our comprehensive brand guidelines ensure consistent application across all marketing materials. The cohesive and impactful brand identity has resonated well with the target market, positioning The Addison Agency as the go-to specialists in their field.

    After establishing their brand identity, Gavin & Em collaborated with Hey VA to design and develop their website. The goal was to create an online presence that seamlessly mirrored the brand’s professionalism, passion, and modern design.