MADDI IRVING

Smart systems and strategy fuel business growth. My mission is to help entrepreneurs escape the daily grind and build a business that works for them—not the other way around.

Fuelled by a passion for efficiency and growth, I help business owners turn their vision into a sustainable, scalable success story.

With years of experience working alongside top executives, I’ve developed a deep understanding of what makes a business run smoothly—and where so many entrepreneurs get stuck. Since launching Hey V.A. in 2021, I’ve worked with hundreds of business owners across different industries, further deepening my expertise in business operations, digital marketing, automation, SEO, tech integration, and project management.

I take a no-fluff, execution-driven approach, giving my clients the tools, strategies, and straight-talking advice they need to run a smarter, more efficient business. Whether it’s streamlining your backend, automating processes, or optimising your marketing, my goal is to help you work smarter—not harder—so you can focus on what truly matters.

As a mother of two, I know how valuable time is. That’s why I’m so passionate about helping business owners create systems that not only support their business growth but also give them the freedom to enjoy the life they’re building.