10 Tips to Design High-Performing Email Campaigns

It’s no secret that email is one of the most effective marketing channels out there. But simply sending out emails isn’t enough – you need to make sure they are well-designed so that they convert into sales. In this blog post, we will give you ten tips for designing marketing emails that convert!

You don’t need a marketing degree or fancy technology to help you design high-converting emails. Although there’s no one-size-fits-all formula for writing emails that convert, there are some helpful guidelines you can follow to improve your chances of success. First and foremost, it’s important to keep your audience in mind. What are their needs and pain points? What kind of information would be most useful to them? Write with a clear purpose in mind, and make sure each email provides value for the reader.

So, how can you design marketing emails that convert? Here are 10 tips:

Tip #01: Keep it short and sweet

People are busy and they don’t have time to read long emails. Keep your email content short and to the point. Focus on one message and make it clear what you want the reader to do.

Tip #02: Use a strong subject line

Your subject line is your first opportunity to grab the reader’s attention. Make sure it is interesting and catches their eye.

Tip #03: Reduce the cognitive load

Stick to two typefaces, use a no-frills style (no fancy features), make your copy bite-size, and try to limit your offers to one per email when you can.

Tip #04: Visual hierarchy – use the pyramid design

Use font size and weight, break up content (scannable), give priority to offers, start with a 1 column layout, and use a pyramid design.

Tip #06:Purposeful personalisation & deliverability

It doesn’t matter how great your email designs are if people never get to see them. You have fake email addresses, spam filters, unsubscribers, and all kinds of hurdles potentially getting in the way of your emails reaching their intended destination.

Poor deliverability rates mean poor email marketing results so merge name fields and email addresses when you can. This will increase the likelihood of your email reaching their inbox directly and “What Did You Think, James?” is always going to be an extra special touch. When you customise an email and tailor it to your recipient, it’ll feel more thoughtful, professional, and personal. Email personalisation also helps you humanise your brand. This touch helps you foster a relationship between your business and email recipients, and boosts retention rates.

Tip #07: Engage emotions with images

The right image can make all the difference in your marketing campaign. Use creative visuals like GIFs and/or modern, clean high-quality images to create a more compelling visual impression that will evoke an appropriate emotional response from potential customers or clients!

Tip #08: Optimise CTA

Make CTA buttons big, spaced, and placed above the fold, use contrasting colours.

Tip #09: Create a sense of urgency

Create a sense of urgency by including deadlines or special offers that are only available for a limited time. This will encourage people to act now rather than wait.

Tip #08: Mobile-first

Optimise your email layout for mobile-first. According to studies, mobile accounts for around 60% of open rates in marketing emails.

Tip #10: Test, test, test!

Make sure to test your emails before you send them out. Test different subject lines, call-to-actions, and layouts to see what works best for your audience.

Track your results

Finally, once you have sent out your email, track your results. See how many people opened it, clicked on the links, and converted into customers. This will help you to improve your future email campaigns.

The email design has an impact on conversion, therefore it’s critical to give it attention. Grids are used to properly direct the user’s attention, utilise vivid pictures and colours, and remember about the CTA. Remember that performance requires ongoing testing. Stop there; measure the target audience’s reaction and draw conclusions. Only by doing so can you expect to obtain the intended effect.

If you’re looking for a V.A. representative who can help you develop your email marketing efforts, feel free to schedule a call with Hey V.A today via our booking link.