Branding

Jessica Scott Young Nutrition

Jessica Scott-Young is a Clinical Nutritionist based in Sydney’s Northern Beaches. She specialises in gut health, stress management and fatigue, burnout, postpartum, thyroid and mental health.

Such a beautiful team to work with. They really understood the brief and the essence of my brand. It was so nice to see my thoughts and ideas be brought to life and be given a real identity. I highly recommend Hey VA. A fantastic small business supporting other small businesses.

What We Achieved

Branding

Brand Values
Brand Personality
Brand Keywords
Logo & Icon
Brand Colours
Typography
Image Direction
Application

Project Overview

Jessica won the opportunity to work with us as part of our Instagram giveaway for International Women’s Day.

Jessica’s vision was for her brand to evoke a sense of calm, authenticity and approachability. Hence, the brand logo emphasises the whole person—mind, body and spirit—resulting in improved overall health, increased resilience and a more fulfilling life.

The colour palette features soft pastels and natural elements representing Jessica’s commitment to balanced and natural wellness. The typefaces were carefully chosen to embody the calming and approachable ethics ensuring readability and versatility.

The visual style demonstrates feminine elegance, supportiveness and a touch of fun. Jessica’s brand and style guide has helped her establish a consistent visual identity across all her marketing materials reinforcing her brand recognition.