Branding
Jessica Scott Young Nutrition
Such a beautiful team to work with. They really understood the brief and the essence of my brand. It was so nice to see my thoughts and ideas be brought to life and be given a real identity. I highly recommend Hey VA. A fantastic small business supporting other small businesses.
What We Achieved
Branding
- Style Guide
- Brand Values
- Brand Personality
- Brand Keywords
- Brand Logo and Icon
- Brand Colours
- Typography
- Image Direction
- Brand Application
Project Overview
Jessica partnered with Hey VA to create the brand identity for Jessica Scott-Young Nutrition. Jessica’s vision was for the brand to evoke a sense of calm, authenticity and approachability. The brand logo emphasises the whole person—mind, body and spirit—resulting in improved overall health, increased resilience and a more fulfilling life. The colour palette featured soft pastels and natural elements representing the brand’s commitments to balanced and natural wellness. The typefaces were carefully chosen to embody the calming and approachable ethics ensuring readability and versatility. The visual style demonstrates feminine elegance, supportiveness and touch of fun. Jessica’s brand and style guide has helped establish a consistent visual identity across all marketing materials reinforcing brand recognition and trust.
A brand identity ensures consistent brand presentation by defining core style elements. It includes the brand values, which highlight the core principles and beliefs, and the brand personality, capturing the human characteristics and traits. Brand keywords encapsulate the brand’s essence, while the brand logo and icon specifications ensure proper usage. The guide defines a consistent colour palette and outlines typography for fonts and text styles. Image direction provides guidelines for visual style and tone, and brand application shows how these elements are implemented across various mediums