Branding & Web Design

Pure Whole Health

Pure. Whole. Health. is a naturopathy clinic nestled in the picturesque Freshwater, Sydney, radiating nurturing energy for women aged 20-50. With a gentle focus on hormones, gut health, and various other health concerns, the clinic offers a lovingly tailored range of services to meet the unique needs of its cherished clients.

What We Achieved

Branding

Style Guide
Brand Values
Brand Personality
Brand Keywords
Brand Logo and Icon
Brand Colours
Typography
Image Direction
Brand Application

Website

Planning and research
Design
Development
Content Creation
Testing and Quality Assurance
Launch and Maintenance

Project Overview

Hayley partnered with Hey VA to create a compelling brand identity and new website for her naturopathy and health studio in Freshwater. Hayley wanted the brand to become synonymous with tender, trustworthy, and effective naturopathic care, gently guiding women towards optimal health and well-being. Pure Whole Health celebrates nature and well-being, balancing serenity and vitality. This ethos is reflected in every element of the visual narrative. Hey VA crafted a distinct and complementary colour palette featuring soft pastel hues like blush pink and soft neutrals to evoke warmth and femininity, enhancing brand recognition. The website design incorporates these colours with minimalistic, tasteful, and subtle aesthetics. This approach ensures that every visual element conveys the brand’s values of compassion, expertise, empowerment, and a holistic approach and creates a visually appealing and user-friendly experience for customers.