Social Media Management

    Stitch Scrubs

    STITCH is an Australian-owned brand of medical scrubs that was born out of a need for healthcare apparel that looks good and fits great. With a focus on high quality, ethically-sourced fabrics, Dr Aodhan’s aim is to redefine medical wear and ensure professionals can perform their best — in and out of work duties.

    What We Achieved

    Instagram static grid posts

      • Blueprinting, scheduling and visually planning the monthly feed layout
      • Scheduling and captioning posts


    Community engagement via Instagram and Tiktok

    Instagram reels and tiktok posts

    Project Overview

    Hey VA expertly manages STITCH’s Instagram feed, showcasing the brand’s innovative approach to medical scrubs designed by leading cosmetic dentist Dr. Aodhan Docherty. Our content strategy emphasises visual consistency, engaging captions, and regular updates, carefully planned to highlight the superior fit, functionality, and aesthetic appeal of STITCH scrubs.

    Each month, we craft posts that highlight the expertise behind STITCH’s designs and the unique benefits they offer to healthcare professionals. From better-fitting designs to enhanced functionality and a distinctive aesthetic, we showcase how STITCH fills a crucial gap in the medical apparel market. Through high-quality imagery and compelling storytelling, we underscore STITCH’s commitment to elevating comfort and performance in healthcare settings, making it the preferred choice for modern medical professionals.