Branding & Web Design

Emerse Active

Emerse Activeis a dynamic fitness apparel brand founded on the belief in uniting and empowering individuals through sport.

What We Achieved


  • Style Guide
  • Brand Values
  • Brand Personality
  • Brand Keywords
  • Brand Logo and Icon
  • Brand Colours
  • Typography
  • Image Direction
  • Brand Application


  • Planning and research
  • Design
  • Development
  • Content Creation
  • Testing and Quality Assurance
  • Launch and Maintenance

Project Overview

Bec partnered with Hey VA to create a compelling brand identity and website for Emerse Active, a fitness apparel company dedicated to uniting and empowering individuals through sport. The brand’s commitment to quality, strength, and inclusivity needed to be reflected in their visual identity. Hey VA created an elegant, minimalistic aesthetic featuring clean lines and modern shapes in black and white, balanced by neutral tones and vibrant accents. The brand’s essence is captured through imagery with earthy golden tones, conveying warmth and a natural feel that aligns with Emerse Active’s values of empowerment and transformation, appealing to both beginners and seasoned athletes. This aesthetic was seamlessly incorporated into the website design, ensuring a cohesive visual experience. The homepage greets visitors with striking imagery, complemented by carefully placed pops of colour from the activewear range, creating an immediate sense of the brand’s contemporary and luxe feel. The website layout was designed to be intuitive and user-friendly, with clean lines and a modern interface that reflect the brand’s minimalistic approach. High-quality photographs with earthy golden tones and a warm, natural feel are used throughout the site to visually convey the brand’s values of empowerment and transformation. Each image is carefully chosen to align with the brand keywords such as classic, understated, authentic, and functional, ensuring that every visual element reinforces the brand’s identity. Product pages are designed with functionality in mind, showcasing the apparel in a way that highlights its quality and craftsmanship. Detailed descriptions and high-resolution images allow customers to see and feel the passion behind each product. The use of neutral tones and modern shapes in the website design ensures that the focus remains on the products, while the clean, elegant layout enhances the overall shopping experience.