Branding

Kim Jones

Kim Jones is a change agent and transformational coach.

What We Achieved

Branding

  • Brand Keywords
  • Logo and Icon
  • Brand Colours
  • Typography
  • Image Direction

Project Overview

Kim partnered with us to develop a professional brand identity for her business as a change agent and transformational coach. Her vision was to develop a brand that evokes a sense of calm, spiritual belonging, and connection, while being uplifting and timeless.

We created a brand board that incorporates friendly shapes and symbols that represent change, creating an inviting and minimalistic aesthetic. Drawing inspiration from natural imagery and golden sunlight, the brand identity uses a colour palette of gold, silver, mist, moss, and pistachio to establish a serene and elegant atmosphere.

This carefully curated design approach ensures that the brand resonates deeply with Kim’s clients, reflecting the transformative journey they embark on together.