What Is Social Media Marketing – The Basics

What Is Social Media Marketing – The Basics

Social media marketing is the act of gaining traffic or attention through social media sites. There are many ways to do so, including free promotions, boosting posts, paying for ad placements on social media platforms, increasing YouTube subscriptions and more.

The guide below will provide you with different methods of social media marketing and how to use them for your business.

1. Facebook
Facebook marketing is perhaps the most effective way to market your business online. The social media site has over 700 million active users, which can be a huge opportunity for your company or personal brand. Facebook’s targeted advertising options allow you to pinpoint the demographics of the people who will see your posts and like your page. Facebook owns Instagram so the same goes for the targeted advertising, in fact you can do both at once!

2. YouTube
YouTube is the second most popular search engine, behind Google. You can upload videos to your own channel and share them with others. You can also embed these videos on your website to add them to your blog posts and web pages.

3. Pinterest
Similar to Instagram, Pinterest is a photo-sharing platform where users create pinboards of images related to certain topics they’re interested in. Pinterest allows users to pin various images to a pinboard, which are then publicly viewable by anyone with the link of this board. This can be used for promoting products and services, or as a way of getting viewers interested in your brand or company. To make sure they click on the link, include an image of your product or service above the text you want them to read.

4. Instagram
If you’ve been living in the dark ages, Instagram is a photo-sharing platform, similar to Facebook and Twitter. You can post photos there that are public and viewable by anyone, or you can make them private to viewable by only your followers. You can also share these photos on other social media platforms, such as Facebook.

..and there are many more. But with that being said, it’s important for you to find where your perfect customers are and focus on advertising there. It’s no good using up all over your precious time trying to reach everyone on every platform if there is no return on your investment!